If you’ve got lots of money and can afford to pay for the savings in the time inconvenience of traditional shopping trips, online grocery shopping may be for you. Once you start looking at the concept more closely, it doesn’t sound so crazy. For the price of a good bottle of wine, you can select your groceries from an online grocery store and have them delivered to your home. You can recurrent transactions so that you receive needed perishables, such as milk and eggs, on a fixed schedule. Some online supermarkets even offer budgeting, automatically tracking your expenditures so that you can stay within the limits you’ve set. Some consumers have found one very important to online grocery shopping: It cuts down on impulse buying. Online grocery stores can be broken into two groups: pure play (there is not physical store that you can visit) and partnerships (there is a bricks-and-mortar store as well as an online presence). Most of the pure-play start-ups have gone out of business due to the large overhead required to warehouse large numbers of items that may or may not sell. Conversely, traditional grocery stores are now developing a Web presence. In this case, instead of layering the Internet over a traditional store, the traditional store is layering itself with the internet. Many other businesses are concluding that they must have an internet presence or they’ll soon be out of business.
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